As the curtain drew closed on CES 2025, one clear theme emerged from our presence at this year’s event: collaboration is the driving force behind innovation in the automotive industry. From strategic alliances to cutting-edge demonstrations, partnerships are shaping the future of software-defined vehicles (SDVs) and redefining what’s possible for the next generation of mobility solutions.
Strategic partnerships: where vision meets innovation
CES 2025 gave us the opportunity to spotlight the impactful collaborations which fueled groundbreaking developments in SDV technology. Our ecosystem of strategic partners – Arm, NXP, AMD, Epic Games, HERE, AWS, and Google, among others – showcased how shared expertise and aligned visions can propel the industry forward.
For example, our collaboration with AMD has proven instrumental in advancing the digital cockpit experience. As Amey Deosthali, Senior Director Embedded Product Marketing noted:
“When we are looking out for partners, we wanted someone who shared our vision. With Elektrobit, we found such a partner who not only has hardware expertise but also the software experience to drive this PC-class experience in the car.”
This synergy extends beyond hardware and software integration to create functionally safe, fully capable digital cockpit solutions that are both innovative and reliable.
CES energy: a dynamic atmosphere
The energy at CES was palpable from the moment the doors opened. A buzz of excitement and anticipation filled the air as attendees moved into the convention hall, ready to experience the latest advancements in technology. Our groundbreaking next-generation cockpit solutions was a highlight for industry leaders, innovators, and eager customers.
As Robert Enderle, Team Manager at Elektrobit and part of the team responsible for the Next-Generation Cockpit team, described:
“The massive crowd entered the convention hall, and the real action began – intense discussions, presentations, media talks, and interactions with impressed and sometimes surprised customers filled our days.”
CES demos: a glimpse of the future
Demonstrations of new technologies take center stage at this event, offering hands-on experiences allowing attendees to see, touch, and interact with the cutting-edge innovations transforming industries. From the latest in automotive tech to groundbreaking consumer electronics, demos provide a dynamic window into the future.
Next-gen digital cockpit (NGC): pushing boundaries
This cutting-edge showcase featured integrated partner technologies, including AMD’s automotive SoC, Google’s Android Automotive OS with Gemini AI, Epic Games’ Unreal Engine for 3D rendering, and HERE’s navigation solutions. Together, these technologies delivered a seamless, immersive user experience that resonated with attendees.
Virtual SDV Development Environment wall: a comprehensive vision
Another standout was our Virtual SDV Development Environment wall, which brought together a comprehensive look at the software-defined vehicle ecosystem. Powered by the collaborative efforts of Elektrobit and our partners, the wall featured integrated solutions showcasing the scalability and adaptability of SDV technologies. Key contributions from AWS and other ecosystem players highlighted how we’re enabling seamless development and deployment for the future of mobility.
Linux for Safety Applications: open source meets safety
Our Linux for Safety Applications demo, in collaboration with Siemens, Arm, and NXP, underscored the power of combining open-source solutions with safety-critical applications. This innovative approach addresses one of the industry’s biggest challenges: making open-source software viable for safety-critical automotive functions.
The Elektrobit Product Compatibility Program: building an ecosystem for growth
Our Product Compatibility Program is a cornerstone of our mission to simplify SDV projects and empower partners to grow. By ensuring seamless integration with our cutting-edge product, EB corbos Linux, this program helps partners expand their market reach and unlock new opportunities.
With benefits like early access to technology releases and tools for scalability and innovation, the program enables our partners to independently explore and expand their offerings. By fostering collaboration within the SDV ecosystem, we’re creating a platform where excellence meets innovation.
All of these technologies exemplify our commitment to working closely with our partners to push boundaries, deliver scalable solutions, and accelerate the transition to software-defined vehicles.
Looking ahead: shaping the future together
The icing on the cake? Team Elektrobit took home the CES 2025 Innovation Award for ‘Vehicle Tech & Advanced Mobility’. But we’re not resting.
As the industry accelerates into the software-defined era, we remain committed to fostering innovative partnerships and pushing boundaries to create safer, smarter, and more connected vehicles. But this is just the beginning.
We look forward to many more opportunities to connect—whether at industry events, through webinars, or on our social media channels. Join us as we continue to drive the future of mobility.
