Elektrobit’s Theming Engine is an easy-to-use Android software toolchain and services enabling designers to brand, localize, and customize a vehicle’s user interface at any point during the lifecycle of the vehicle – without the need for a software engineer.

Leverage opportunities for further revenue generation with end users and business partners, improve overall customer satisfaction, and enhance brand loyalty beyond a vehicle or fleet’s point of purchase.

Strengthen the emotional bond between drivers and their vehicles by offering personalized themes to enhance user experience. Transform in-vehicle infotainment screens into flexible touchpoints to allow on-the-go support of brand strategy and easy rollout of updates over the air (OTA).

Decoupling UI design from software development makes it easy for designers to create and deploy a variety of themes including brand- or model-specific imagery, text types and color schemes; updates for seasons, holidays, time of day and anniversaries, geographic positioning such as current location or destination location; and much more. This decoupling supports the creative design process with uninterrupted workflows and makes programming capacities available.