Digital branding and customization are increasingly driving the global automotive industry, with today’s demanding consumers looking for new models that allow them to choose a look, feel, and experience aligned with their preferences.
Summary
In this free, 60-minute roundtable discussion, leading experts will discuss the challenges and opportunities arising from this megatrend.
Key topics and takeaways:
- Understand the human desire to express individuality and how it has affected vehicle customization
- Gain insight into the customization opportunities modern software-defined vehicles provide and how they foster customer satisfaction and loyalty
- Learn which tools can meet the requirements for opening digital cockpits to customization
Resource type
Event recording
Related content
To learn more about digital HMI theming, click here.
To learn more about digital cockpits, click here.
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